SharePoint is a Duck
After years of trying to explain to all kinds of people what SharePoint is, I have finally come up with the ultimate answer: SharePoint is a Duck!
To explain this, I have go back to my time at university where I studied Industrial Engineering. We always had difficulties explaining to other students what an industrial engineer actually does for a living. This usually lead to long discussions about us being the bridges between commerce and industry because we thought we were capable to unterstand both sides. But then one day somebody came up with the analogy of industrial engineers being ducks. “A duck?” people would ask. “A duck can do many things. It can walk. It can fly. It can swim. But it annot do any of these things very well.”
To transfer the analogy to the SharePoint world, this is how marketing would sell a duck:
“Sing!?” you say. “A duck can’t sing!”
“Yes it can!”
“You ain’t nothin’ but a rubber duck,
Squeakin’ all the time!”
Have a nice day 
Karste Grombach
